:root {
  --ink: #1c1b19;
  --ink-soft: #56524c;
  --paper: #faf8f4;
  --line: #e7e2d9;
  --accent: #b4451f;
  --accent-soft: #f3e6df;
  --card: #ffffff;
  --max: 64rem;
}

* { box-sizing: border-box; }

html { -webkit-text-size-adjust: 100%; }

body {
  margin: 0;
  font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica,
    Arial, sans-serif;
  color: var(--ink);
  background: var(--paper);
  line-height: 1.6;
  font-size: 1.0625rem;
  -webkit-font-smoothing: antialiased;
}

.wrap {
  width: 100%;
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 1.5rem;
}

h1, h2, h3 {
  line-height: 1.15;
  letter-spacing: -0.02em;
  font-weight: 680;
}

p { margin: 0 0 1rem; }

strong { font-weight: 650; }

/* Header */
.site-head {
  border-bottom: 1px solid var(--line);
}
.site-head .wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 4rem;
}
.mark {
  font-weight: 700;
  letter-spacing: -0.01em;
  font-size: 1.0625rem;
}
.head-link {
  color: var(--ink-soft);
  text-decoration: none;
  font-weight: 550;
  font-size: 0.95rem;
}
.head-link:hover { color: var(--accent); }

/* Hero */
.hero { padding: 5.5rem 0 4rem; }
.eyebrow {
  text-transform: uppercase;
  letter-spacing: 0.08em;
  font-size: 0.78rem;
  font-weight: 600;
  color: var(--accent);
  margin-bottom: 1.25rem;
}
.hero h1 {
  font-size: clamp(2.5rem, 6vw, 3.9rem);
  margin: 0 0 1.5rem;
  max-width: 18ch;
}
.lede {
  font-size: 1.2rem;
  color: var(--ink-soft);
  max-width: 46ch;
  margin-bottom: 2rem;
}
.hero-cta {
  display: flex;
  align-items: center;
  gap: 1rem;
  flex-wrap: wrap;
  margin-bottom: 1.75rem;
}
.cta-note { color: var(--ink-soft); font-size: 0.95rem; }
.native-line {
  font-size: 1rem;
  color: var(--ink-soft);
  border-left: 3px solid var(--accent-soft);
  padding-left: 1rem;
  max-width: 42ch;
}

/* Buttons */
.btn {
  display: inline-block;
  background: var(--accent);
  color: #fff;
  text-decoration: none;
  font-weight: 600;
  font-size: 1rem;
  padding: 0.75rem 1.5rem;
  border-radius: 7px;
  border: none;
  cursor: pointer;
  font-family: inherit;
  transition: background 0.15s ease;
}
.btn:hover { background: #973916; }

/* Sections shared */
section { border-top: 1px solid var(--line); }
.hero, .site-head { border-top: none; }
.contrast, .how, .who, .get-started { padding: 4rem 0; }
h2 {
  font-size: clamp(1.6rem, 3.5vw, 2.1rem);
  margin: 0 0 1.25rem;
}

/* Contrast cards */
.contrast > .wrap > p { max-width: 50ch; color: var(--ink-soft); margin-bottom: 2rem; }
.cards {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.25rem;
}
.card {
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: 10px;
  padding: 1.5rem;
}
.card p { margin: 0; color: var(--ink-soft); }
.card-ours {
  border-color: var(--accent);
  background: var(--accent-soft);
}
.card-ours p { color: var(--ink); }
.card-tag {
  display: inline-block;
  font-size: 0.78rem;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  font-weight: 600;
  color: var(--ink-soft);
  margin-bottom: 0.75rem;
}
.card-ours .card-tag { color: var(--accent); }

/* Steps */
.steps {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2rem;
  counter-reset: none;
}
.steps li { position: relative; }
.step-n {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 2rem;
  height: 2rem;
  border-radius: 50%;
  background: var(--accent-soft);
  color: var(--accent);
  font-weight: 700;
  font-size: 0.95rem;
  margin-bottom: 1rem;
}
.steps h3 { font-size: 1.15rem; margin: 0 0 0.5rem; }
.steps p { color: var(--ink-soft); margin: 0; }

/* Who */
.who > .wrap > p { max-width: 54ch; color: var(--ink-soft); }

/* Get started / form */
.get-started { background: #fff; }
.form-lede { max-width: 46ch; color: var(--ink-soft); margin-bottom: 1.5rem; }
.capture {
  display: flex;
  gap: 0.75rem;
  flex-wrap: wrap;
  max-width: 32rem;
  margin-bottom: 0.9rem;
}
.capture input {
  flex: 1 1 16rem;
  font-family: inherit;
  font-size: 1rem;
  padding: 0.75rem 1rem;
  border: 1px solid var(--line);
  border-radius: 7px;
  background: var(--paper);
  color: var(--ink);
}
.capture input:focus {
  outline: none;
  border-color: var(--accent);
  box-shadow: 0 0 0 3px var(--accent-soft);
}
.microcopy { font-size: 0.9rem; color: var(--ink-soft); max-width: 44ch; }

.visually-hidden {
  position: absolute;
  width: 1px; height: 1px;
  padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0 0 0 0);
  white-space: nowrap; border: 0;
}

/* Guide pages */
.guide { padding: 4rem 0 3.5rem; }
.guide .wrap { max-width: 44rem; }
.guide h1 {
  font-size: clamp(2rem, 5vw, 3rem);
  margin: 0 0 1.5rem;
  max-width: 24ch;
}
.guide .lede { max-width: none; }
.guide h2 {
  font-size: clamp(1.35rem, 3vw, 1.7rem);
  margin: 2.75rem 0 1rem;
}
.guide p { color: var(--ink-soft); }
.guide ol, .guide ul { color: var(--ink-soft); padding-left: 1.4rem; margin: 0 0 1.25rem; }
.guide li { margin-bottom: 0.5rem; }
.guide li:last-child { margin-bottom: 0; }
.guide a {
  color: var(--accent);
  text-decoration: underline;
  text-underline-offset: 2px;
}
.guide a:hover { color: #973916; }

/* Footer */
.site-foot {
  border-top: 1px solid var(--line);
  padding: 2.5rem 0 3.5rem;
}
.site-foot p { margin: 0 0 0.4rem; color: var(--ink-soft); font-size: 0.95rem; }
.site-foot .soon { font-size: 0.88rem; color: #8a857d; }
.foot-guides {
  margin: 1.25rem 0 0;
  padding: 0;
  list-style: none;
  display: flex;
  flex-wrap: wrap;
  gap: 0.4rem 1.25rem;
}
.foot-guides li { margin: 0; }
.foot-guides a {
  color: var(--ink-soft);
  text-decoration: none;
  font-size: 0.92rem;
}
.foot-guides a:hover { color: var(--accent); }
.foot-label {
  font-size: 0.78rem;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  font-weight: 600;
  color: #8a857d;
  margin: 1.5rem 0 0 !important;
}

/* Mobile */
@media (max-width: 40rem) {
  .cards { grid-template-columns: 1fr; }
  .steps { grid-template-columns: 1fr; gap: 1.75rem; }
  .hero { padding: 3.5rem 0 3rem; }
  .contrast, .how, .who, .get-started { padding: 3rem 0; }
}